Amazon price reductions and sales cuts on the Amazon Kindle Fire HD 10, 11 and 12 tablets are making it harder for Amazon’s customers to make their purchase decisions, according to a report.
The price cuts on Amazon’s new Kindle Fire tablets are causing “an unfortunate situation” where customers can’t get their money’s worth, Jeff Bezos, the billionaire founder of Amazon, said in an interview published Thursday.
Amazon’s new Fire tablets have a base price of $249, but are getting cheaper as they get faster.
The Fire 11 has a starting price of only $149, and the Fire 11 XL is available for $199.
I bought a Fire tablet when it was $99, and I’m still not happy with it.
We made a lot of mistakes in our early development and now we are seeing a bunch of customers not buying.
The tablets aren’t doing very well, and it’s not clear how we can improve things.
Amazon also plans to sell the Fire 10 and 12 as “new and used” tablets, a new category of devices that don’t have a built-in display.
At a time when Apple is dominating the smartphone market, Amazon’s tablet sales are in steep decline.
The company lost $5 billion in its most recent fiscal year, down from $9.6 billion a year earlier.
Sales of Amazon’s Kindle tablets have been declining at a similar rate to Apple’s iPad.
Amazon said Thursday that its iPad sales had declined more than 9 percent this year.
Apple has been expanding its iPad portfolio as it prepares for the launch of the new iPad mini later this year, a move that could boost the tablet market even further.