Dell, the maker of the Dell XPS, HP laptop, and other consumer electronics, is planning to start selling its new $5.7-million laptop in the United States in April, a major milestone for the electronics company, which has been struggling to make inroads into the PC market.
The new laptop will be Dell’s first foray into the U.S. market since the introduction of the Lenovo IdeaPad T460, and it is expected to have a price tag of between $569 and $5999.
The company’s plan is to make the laptop available in stores around the world through an online and physical store, according to people familiar with the plans.
The company is not expected to begin shipping the device to consumers until later this year, and the company’s stock price has fallen sharply since the announcement of the new plan.
Dell’s shares fell nearly 15 percent on the news.
Dell has not disclosed how many units it expects to produce for the company, but people familiar said the company expects to make between 1 million and 2 million of the $5 million laptop units, which would be the first time it has made such a large amount of laptop hardware in one product.
The initial price of the laptop is likely to vary based on how much time Dell plans to invest into its manufacturing operation, but it could start at between $1,200 and $1.2 million.
The $5 billion investment in the IdeaPad and the $1 billion investment it made in the T460 have helped Dell grow its laptop market share, but its business has struggled in recent years, and its share of the market dropped by about 15 percent in the first half of this year.
The HP 15 laptop was announced in March.
It has a 10.6-inch touchscreen display and includes a $1 million price tag.
The new laptop is expected in March or April.
Dill, whose PC business includes the Dell Precision 7500 and Precision 8500 notebooks, has been trying to turn around its PC business since it was bought by Lenovo in 2013.
It is also pursuing its own smartphone business, which is still a part of the PC business, and recently announced a partnership with Samsung to launch the companys first smartphone with a 10-inch display, the QLED QX300.